Social Media – What’s All the Fuss ?
An interactive seminar for HR Professionals held on 26 January 2011



You’ve probably read all the statistics about the growth in the use of social media as it is collectively known – well over 500 million people and growing daily. It’s now a certainty that your customers, potential customers, and employees are amongst them, and in particular, your potential employees. Some indeed may base their assessment of you as a future employer from your Social Media presence.

At this seminar led by Nick Draycott, co-founder of Alchemy Online, we explored the relevance of social media (including Twitter, Yammer, LinkedIn, Facebook and Blogs) for business in general and for the HR function, with particular emphasis on, and practical examples of:

• the concept of the 'brand ambassador'
• sharing resources and information
• recruitment